With SongPush, musicians & labels have the opportunity to distribute a sound on TikTok broadly and effectively with thousands of creators in a very short time.

‍Create campaign & set budget
First, the sound that already exists on TikTok can be made available on SongPush when creating campaigns. After setting a campaign budget, the sound is visible to suitable creators on SongPush.

Get creations
Creators can now claim part of the budget and submit their TikTok videos (creations) with the sound of the campaign. The greater their reach or average views, the higher the amount that can be reserved from the budget. All submitted creations can be viewed in a clear campaign dashboard. By the way: Creations with a strong underperformance are not billed! It is also possible to report creations if they violate our guidelines.

Analytics & Reporting
Already during the campaign, the performance of the creations can be seen in the “Analytics” tab. The most important KPIs, such as total views or likes of the creations with your sound, are displayed here. Soon, it will be possible to download a report as a PDF file directly from your dashboard.

The number of views and creations generated depends on the campaign budget. With SongPush campaigns, we focus on “as many creations as possible” with a sound in order to achieve the best possible performance. So here we're trying to budget as many creators as possible into one campaign. Thus, the amount varies according to the respective prices for the creators - or vice versa. SongPush optimizes every campaign for maximum reach and performance.

You will receive an estimate of the expected views on the creations in your campaign as early as the campaign creation step!

For SongPush, the quality and performance of the campaigns is paramount. We have therefore created a set of rules for creators to ensure the highest possible quota of suitable and effective creations (read more here)

In addition, all collaborations are checked by our quality management team and rejected if necessary. Please note that this process can take up to 3-5 days.

The following KPIs can be viewed in the analytics section of each campaign:

Number of videos/creations with the respective campaign sound
Total number of views
Total number of likes
Total number of comments
Number of total shares